Books & Media

Our Mission and Story

Our founders have been personally involved with numerous charities for many years, so they understand firsthand how challenging it can be to continually raise funds for worthy causes. That’s why we set out to find a better way — a way to make charitable giving simple, sustainable, and built into everyday life.

Many corporations genuinely want to help, so we went straight to the source — the manufacturers and major distributors — and negotiated rock-bottom prices. We explained that we would sell their products at extremely competitive prices and donate 10% of every sale directly to charity.

Not a vague “portion of our profits,” but 10% of the actual sales price—real dollars making a real difference.

The response from manufacturers has been overwhelming.

Our model is simple:

1. Charities sign up on our website.
2. Consumers select their favorite charity and start shopping.
3. Every purchase generates a 10% donation to that charity.

While we may not always have everything you’re looking for, you can count on great deals on quality products—and know that each purchase helps your chosen charity achieve its goals.

It’s truly a win-win for everyone—except the mega-corporations you usually order from!